Building a thriving business-to-business (B2B) community has never been easier.
Only a few years ago, creating a discussion space for your audience would have involved purchasing costly forum software and employing an in-house team for ongoing maintenance and development tasks.
Fortunately, however, things have changed. Software providers have made the process of setting up and managing a forum or discussion board as easy as sending an email. Well, perhaps not quite as straightforward as that, but pretty close.
Modern, subscription-based, software-as-a-service (SaaS) solutions allow businesses of all shapes and sizes to quickly and inexpensively launch online communities. Even better, no technical expertise is required. Because all software runs on third-party servers, maintenance and updates are also taken care of.
A dedicated B2B community can provide your business with an array of benefits, enabling you to build engagement with your existing customers, develop relationships with new leads, gather important feedback about your brand and products, glean practical insights about your market, and more.
In this post, you’ll learn ten practical tips that will help you launch and run a thriving, engaged, and profitable online community.
Sound good? Let’s dive in.