Your forum offers opportunities to collect both qualitative and quantitative data from your members.
Most platforms have in-depth analytics dashboards which provide helpful data-backed insights about customer demographics, psychographics, online behavior, product preferences, and more. In many cases, this kind of data can’t be gathered by tracking activity on other pages of your ecommerce site like product listings.
Forums also make the collection of qualitative data much easier. Most forum platforms have features for adding polls and surveys to posts, which can be useful if you require responses to a specific question. As you build engagement with your community, you can also ask for more general feedback about product issues, suggested features, customer service experience, and so on.