Too many brands worry more about making the next sale instead of trying to transition those sales into loyal, long-term customers. Although every new transaction is great for your immediate revenue, it won’t necessarily sustain your business long term.
It’s much more expensive to continually generate new business versus retaining your current consumer base.
An online forum helps you retain more customers by enhancing and increasing the customer engagement cycle.
A dedicated Shopify store forum provides your customers a place to gather and interact with other customers. As we’ve noted, they trade ideas, offer solutions and feedback, discuss current and future products, and create and consume content.
It’s also an ideal space for potential customers to visit and gain a better feel for your company. The more active and engaging your forum, the easier it is to capture these potential customers and convert them into loyal, long-term fans.
Most importantly, though, your forum keeps your customers engaged. It builds loyalty within your brand. Even those customers who come to the community with a complaint, since the support and insights available through your forum reinforces your commitment to customer service. You can flip those potentially negative situations into a positive.
Creating a space for people to comfortably interact with others ensures they continue to seek out your brand. It establishes a base of consumers that will look to you first for product updates and information.
Ultimately, this leads to a long-term and highly favorable feedback loop from your most prized customers. That results in positive word of mouth and plenty of new potential business for you to engage with.