5.Personalization in all its glory is a dead nail if you use it incorrectly or are continuously experiencing unintentional pitfalls. Here are some common mistakes businesses make while undertaking the strategy of personalization and how you can fix them:
1. Less Personalization
Your personalization scheme will not make the cut if you have a one-goal strategy in mind. Something like, “I want to personalize the products for my potential customers.” This can be a wide-based strategy for any and every business out there.
What makes a difference is if you garner a specific plan central to your personal business goal that ventures from the beginning of navigation till the end product is purchased.
The Fix- Glood.AI can help you locate the friction points on your websites that consumers always end up navigating to at regular intervals. Use these points as milestones to curate your much larger and more intricate strategy. Utilize the elements of acquisition, merchandising, communication, and promotions to mobilize a clearer idea.
2. Personalization without the Correct Tools
An inherent “herd mentality” plays at the back of most entrepreneurs’ minds when they discover a newly evolving strategy. For example, personalization is the new talk of the town. So naturally, businesses will mindlessly invest in all the e-commerce personalization tools, only to discover that most of them don’t fulfill their purpose.
A lack of the correct tools generally leads to higher costs and a stagnant ROI.
The Fix- Understand your specific industry, its generic and specific requirements, as well as the consumers you cater to. Platforms such as Glood.AI are equipped to help you understand your business requirements and accordingly help you choose the right personalization tools, thereby minimizing the loss factor.
3. Personalization on a Single Channel
Statistics show that 73% of consumers use multiple platforms to cater to their daily online shopping needs. So if you’re focusing on the personalization constricted to only one website, chances are bleak for your businesses to take off on an unprecedented scale.
The Fix- Acknowledge the multiple avenues in which your business can carry out personalization activities and be informed of how you can exercise an omnichannel personalization strategy.
4. Not Taking Advantage of Real-Time Data
Some online businesses make the grave mistake of relying on historical or cold data on their websites to determine personalization strategies. This information will not prove vital if your customer has already satiated their need with the product.
The Fix- The idea is to find a website partner that provides your company with Big Data architecture to venture on to have a more intricate personalization goal. Glood.AI is your one-stop solution to attain all the real-time data your consumers navigate on your website.
5. Personalization Without Testing
Standard personalization tools and methods may be beneficial to some businesses, while to others, they may not stand the test of time. The goals, consumer behavior, and strategies are unique to each business, and no brand should focus on optimizing a standard tool that has worked for two others.
A hypothesis to an effective strategy is not enough to reap its benefits.
The Fix- Instead, an A/B format of testing should be applied to finalize the tool relevant to your business and the market it caters to.
6. Using Personalization as an Add-on Necessity
Most businesses use personalization as an add-on to their central business strategy. However, when used correctly, it can positively transform business gains, and with the right tools, your business can earn unprecedented profits and higher ROIs.
The Fix- Using personalization as a central strategy to enhance your consumer experience will heighten your business traffic. Glood.AI helps you create an omnipresent channel strategy that targets an all-rounded approach towards e-commerce personalization.
7. Skipping Micro Targets during Personalization
In the chaos of sticking to a consumer **personalization** strategy, some imperative micro targets are left out. For example, if a consumer on your website is purchasing a mobile phone, it’s only inevitable that they will branch out to another website that sells mobile cases for the same model. If you cut out that extra time by suggesting them a mobile case from the same phone model, chances are, consumers will purchase both.
The Fix- Glood.AI is a commerce experience platform that can be your best friend when it comes to identifying the potential pairings to a product bought on your website.
8. Personalization Stagnation
Initial progress through a successful personalization strategy set-up is great. Consistency and constant evolution take it from great to fabulous. However, most startups give up on their strategies after some initial success.
The Fix- Your business needs an all-encompassing strategic analysis tool that will keep your head in the game and constantly provide you with potential milestones and evolution in the navigation activities taking place on your website.
9. Blind Faith in AI
While AI is the future of essential personalization, it makes extremely calculative decisions, and all the results it curates for your website to follow are purely based on data judgment. Following the earlier agreement to treat customers like humans and not data books, having blind faith in AI will not cut it for you.
The Fix- Creating manual strategies, custom content, and self-drawn imagery provide more dimension to understanding personalization on a deeper level.