Slack doesn’t have its own discovery platform. This means promotion is all down to you. To invite members, you’ll need to use Slack’s invitation tool.
Log in to your Slack workspace and open the dropdown menu by clicking on the name of your group in the top left corner of the screen. Select Invite People to… to bring up the invite pop-up.
You have two options: copy-and-paste the emails of the people you’d like to invite and send them each an email or create an invite link that your customers can use to join the group. Invite links can be used by up to 2000 people and can be set to expire.
When it comes to building your community, you’ll first need to gather the emails of would-be members before you can invite them. One strategy for doing this is to host a sign-up form on your website. People can then submit their email addresses and you can respond with an email or an invite link.
You should also leverage promotion tools, both paid and organic, to attract new members.
Here are three suggestions:
- Post-purchase emails – Whenever a customer makes a purchase, send them an invite link to your Slack group in a follow-up email.
- Slack directories – Directories are online listings of open Slack groups. Slofile and Standuply are two examples. Get in touch and ask them to add your group.
- Advertising on your site – Include banner ads on your site that let visitors know about your community. Link these ads to a sign-up form where people can submit their email address. Paid ads, especially on social media, are another option.
Word of mouth is a powerful force when it comes to new communities. As you develop a loyal membership base, you will experience a snowball effect. Organic growth will occur as more and more members tell their colleagues and friends about your company’s Slack group.