Although there are generally right and wrong ways to gamify your online community
, there isn’t necessarily a one-size-fits-all answer when it comes to gamification. However, if you want to add a game-like element to your online space, here are some top gamification strategies.
Appealing to the collectors
Some of your community members will identify as collectors. They enjoy collecting things, whether that be coins, cards, achievements, awards, or even followers.
When you appeal to the collectors in an online community, you might develop badges that members can earn by completing tasks that contribute to the community in a meaningful way.
Rewarding engagement and loyalty
When you’re at a carnival or theme park, what draws you into those difficult-to-win games? That’s right — prizes. And in online communities, prizes are still valued even when they’re not a jumbo stuffed animal.
In online communities, you might see unique rewards for specific achievements regarding engagement and loyalty. This could involve an upgraded user rank that offers perks, cosmetic rewards, access to exclusive areas, or a points system.
Frequent & easily achievable goal states
Another gamification strategy you can add to your online community
is a ranking system. When creating levels or ranks, it’s important to set frequent goal states. Especially in the beginning, easily achievable goal states will help hook members and encourage them to rise within the ranks.
Frequent and simple goal states allow users to feel a sense of progress as they work towards a goal.
Special status for top members
While some community members enjoy gamification for the satisfaction of completing a collection, earning a prize, or seeing progress, others are interested in status — and status symbols work especially well with this group.
Members can prove elite status through badges on their profiles, and some also enjoy viewing their status on a leaderboard. Leaderboards work especially well in gaming communities, and they can be split into all-time high-scores and weekly, monthly, or yearly high-scores.