Terminology
Ideal Online Community Persona

What is an Ideal Online
Community Persona?

Online community manager

How an ideal online community persona can help your online community thrive

Ideal online community personas are essential for every community manager’s marketing strategy. Personas can help you:
  • better understand your audience
  • learn how to market to your target audience
  • relate to your community members
  • expand your overall reach
There is no single ideal online community persona that works for every company — your ideal community persona will always be unique to your industry, niche, and brand.
So, what exactly is a persona — and how can you create one?

What is an ideal online community persona?

There are two kinds of personas that may be referred to in online community spaces: the buyer persona and the brand persona.
Both are characters or archetypes that represent a person with specific:
  • characteristics
  • attitudes
  • values
  • aesthetics
An ideal brand persona will help you establish a clear narrative and direction for your business. It tells your consumers who you are as a business more than simply what you are.
An ideal buyer or consumer persona tells you about the people who:
  • join your community
  • use your product or service
  • interact with your brand
This kind of ideal online community persona will help you appeal to your target audience better by getting to know them as a person.

How to create an ideal online community persona

There are some essential pieces of information you’ll need when creating this model user profile. First, you’ll gather the relevant information. Then, you’ll create a story to flesh out the persona.
Here’s what you’re going to need.

A profile picture

Don’t overlook the importance of adding a visual element to your online community persona. It can boost your team’s creativity, keep them more engaged, and add depth to your buyer persona.
Constant feedback from members

A name

Every person needs a name. Choose something that aligns with your persona’s characteristics. Are they more of a John type or a Juniper type?

Key demographics

Key demographics include standard information such as:
  • age
  • gender identity
  • sexual orientation
  • cultural identity
  • location
  • marital status
  • parental status

Socioeconomic status

An offshoot of key demographics, socioeconomic status includes information like:
  • occupation
  • annual income
  • education level
  • budget

Hobbies and preferences

Your persona’s preferences section covers anything they like or dislike. This could include:
  • influencers
  • political views
  • media such as books, TV shows, music, and games
  • subscription boxes
  • trends

Activities

Next to hobbies, you’ll also want to establish what your persona’s habits and routines look like. Are they active? If they are, do they prefer cycling, hiking, or yoga? Would they rather spend the weekend at a party or at home playing video games?
Constant feedback from members

Relationships

Finally, you’ll want to establish what your ideal community persona’s social life looks like. Who is most important to them, and who do they spend the most time with?

Gather information for your community persona

Before you craft your ideal online community persona, be sure to complete thorough research on your target demographic through analytics, surveys, interviews, trends, and more.
Consumer personas should never be crafted out of thin air. They are carefully executed narratives created from intensive research in order to help you and your market team understand your audience better.

How many community personas do you need?

While some niche businesses may only need or want one online community persona, large brands that reach multiple distinct demographics may want more.
You can determine the right number of community personas by asking yourself how many key demographics you want to reach. Separate them into broad categories, and create one persona per category.
While some niche businesses may only need or want one online community persona, large brands that reach multiple distinct demographics may want more.

Community persona example

Are you wondering what an ideal community persona looks like exactly? Here’s an example.
Jaime is a college student who currently studies fashion in New York City. He grew up in Illinois and loves living in the city. Although he has lots of student loans, the financial burden has not hit him yet.
He is bisexual, loves plants, and collects crystals. He is an avid researcher when it comes to recent political news as much as he follows hot trends. He spends much of his time on TikTok, Snapchat, and Instagram.
Although Jamie lives an active lifestyle walking around the city, he does not care much for fitness. He enjoys hanging out in the dorms with his close friends and colleagues when he’s not working on assignments for the university.

Benefits to creating online community personas

Creating an ideal online community persona (or several) will help you understand your audience better.
If you haven’t already incorporated personas into your marketing strategy, it’s time to do it.
They allow you to:
  • foster a greater sense of empathy for your community members
  • understand and meet consumer needs better
  • proactively envision what will make your community happy
  • craft specific and effective calls to action
So, get out there and start gathering more data on your audience in order to create an imaginary profile that represents all of them.

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